I’m a Swedish director with over 20 years of experience creating branded content, documentaries, and commercials. I'm also the founder of Studio Stare in Shanghai. 

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My work has taken me to different corners of the world and across a wide variety of projects, giving me a broad perspective on people, cultures, and the stories that connect them. Whatever the project, I bring a strong narrative instinct, a visual eye, and a collaborative approach to the process.

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I’ve had the opportunity to work with global brands such as Airbnb, Converse, OCBC, Trip.com, and Volvo, helping shape films that align with both a brand’s vision and the unique cultural context of each project.​​

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